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For a better day – Tribe34 Ocean Project

In recent years, images of vast flotillas of plastic bobbing on the ocean surface have become all too familiar. We regularly see pictures of idyllic tropical islands polluted with the detritus of our throwaway world. Beaches that once were littered with nothing but coconuts and driftwood are now marred with bottles, straws, food containers and countless other objects casually trashed somewhere in the world and carried many miles on ocean currents. This already happen in Portugal and we all can see it, all over the beaches.

Plastic is emerging as one of the greatest environmental challenges of our time. The tragedy is that it is a material that once had such promise.
Mass production of plastic began in the 1950s. As the world got back to work after World War II, plastic was the perfect material to build a better future. The 1950s was an era of optimism, and plastic was its wonder-material. Cheap to produce and safe to use, it opened up a whole new world for designers. Plastic is light, strong, endlessly adaptable and can be used to make objects of any size, shape or color.

It is a miracle product –with a significant drawback: It does not biodegrade. A plastic object, once made, will not break down in the way that natural materials do. Scientists haven’t an exact estimate of the numbers of years it takes a plastic shopping bag to break down, for example, but some say 500 years. Others say much longer.

Orion level 2 – made by the Tribe34 Ocean Project ( Ocean Plastic)

None of the most commonly used plastics are biodegradable. So, unless they are burned, they build up – in landfills and as litter on the land and in the seas. The amount of plastic is daunting. According to an article in Science Advances, a journal produced by the Association for the Advancement of Science:

“If current production and waste management trends continue, roughly 12,000 metric tons of plastic waste will be in landfills or in the natural environment by 2050.”

The action of UV light on plastic can help break it down, particularly when it is in the ocean rather than a landfill where no light can reach it. However, this does not solve the problem. Instead, it means the plastic fractures into toxic particles. Fish eat the particles and then we eat the fish.

The goal of TRIBE34 – Ocean Project is to help remove plastic from the seas.
We’re partnering with fishermen in Portugal to salvage the plastic. They gather it at the same that they haul in the fish. They do it because they want to safeguard their livelihood and help protect the marine life.

We’re also starting to work with SEAQUAL™, a unique ingredient fiber brand. They take the collected plastic and upcycle it to make a polyester filament. Go for the models

Let´s clean the ocean…. for a better day!

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Inspire yourself to live – Chapter 1

Inspire Yourself to Live is the name of the new Tribe34 campaign. It aims to encourage the public to live more off-screen and to take advantage of the real-life experience in offline.

The video shows  the lifestyle promoted by Tribe34, linked to the brand slogan  “Wearing Life”

The best moments of life happen in offline.

The video was made in Guimarães, Portugal with the master Skater Rui Almeida from Die Trying Skateboarding. 
#wearinglife #goalwaysfurther #mytribe #inspireyourselftolive


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Go Always Further

go always further

Our New Collection for Spring Summer 2017 is called “Go always further” have inspiration in the surf culture. So who´s better to show us the surf culture than our National Surf Champ Carol Henrique. She inspired us, she always fights for what she wants, and always go further. So, she was the chosen one to be the face of our campaign.

This way, she will be spreading the surf culture for the whole world, that way we need to make sneakers that were comfortable, with quality materials for surviving in the different environments and that were modern and stylish.

Tribe34 create two models, that are adapted to all the situations, the Alltime model and the Orion model.

Alltime sneakers have an after beach/adventure style, with an exclusive model in suede follow with irreverent colors and clean lines. Is the most colorful collection that will make you feel comfortable and stylish at the same time.

All the models were created based on the last trends and high-quality materials, to give you exclusive models. Made in one of the best Portuguese factories and with the knowledge of centuries to ensure you the perfect sneaker.

Choose yours right now at:

Watch the video 

Alltime – Adventure Model – Tribe34 from Tribe34 on Vimeo.

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Let the adventure begin!

Adventure is a word that is so often used, but do you know what it means? What does it mean to be adventurous? Does it always have to be jump of an airplane or climb a mountain?

The definition of adventure is something like “engaging in an unusual and exciting, typically hazardous, experience or activity”.

To start, an adventure for one person could not be for another person. For one person trying skydiving for the first time could be an adventure, but for the skydiving instructor that isn´t is just a normal day of work. Each person has a different opinion of what adventure is.

For us, adventure is going out of your comfort zone, open yourself up to the experiences that life gives to you, doing something that you normally wouldn´t do. Adventure is always something that brings you a mix of feelings, fear of the unknown for one side and excitement for the other. Is about seeing the world from a different perspective.

It’s not always about going away to some tropical destination, but about finding excitement in the new and the old. You have to break ground into new territories or experiences you have never done before. Part of the fun of adventures comes from the new, at some point, the more you do something, the less you will actually get out of it.

Anything adventurous needs a little bit of fear. That doesn´t mean overcoming your biggest fears, just a little fear. Advancing into the unknown is scary. It’s exploring where you are and choosing to look at it differently.

Adventure can be found in our everyday lives, in the small things, only you can choose to see it. Could mean try a new meal, try a coffee in a different way or even try a new look. Adventure is about trying out new experiences. Is living your life outside of your comfort zone. Is about taking opportunities and living with passion, enthusiasm and excitement.

Adventure is a choice.

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Tribe34& Opening Wave One- Look to all the Limited Editions

Tribe34 aligns with Opening Ceremony to create the Wave One- Release, an exclusive limited edition sneaker, that utilizes the classic suede with Adventure style. Since the first realease this models were essentially avid skateboarders, surfers, bodyboards, Btt and the streetsytle.

Choosing the Portuguese female Champion 2016 – Carol Henrique as Ambassador of the campaign “Always go Further” the sneakers Rendered in  vibrants colors which also references the adventure spirit and nature vibes— you can purchase it now only online.